Sharing nuggets of knowledge and ideas accumulated on health, strength and fitness based experiences. While here, feel free to hit the comments section and share your invaluable feedback about the blog's betterment. Have fun.

Tuesday, 22 October 2019

Lifting Magnifies All You Have

If, you're a man, moving heavy weights is going to make you more of a man.

If you're a woman, displacing heavy iron is going to make you more of a woman(not a man).

If you are strong, heavy lifting makes you stronger.

If you have a naturally broad frame, big lifts such as upper body pulls and pushes are going to help you accentuate that.

If you are one of those lucky bastards blessed with a naturally narrow waist., boy, you don't know what pleasant surprises heavy lifting has for making your narrow waist look even narrower by account of enlarging your
prime movers like the glutes, the lats and such...

If you're a born good squatter naturally, practicing heavy squats consistently will make you so much better at it. If you are a long-limbed deadlifting zealot like I am, consistent Deadlift practice can give you a constantly bigger and bigger deadlift.

Want a more striated pair of chest muscles? Stop doing countless mindless reps of cable crossovers and keep working at making your Bench presses heavier. With time and years, those flatter muscle bellies are going to grow and converge into each other creating a separation that 'tone and burn' exercises can never accomplish. You'll be magnified in a way you never thought.

If you're a man or a woman of character, engaging in regular heavy lifting will make you one of an even more immense character and stronger will.

Somewhere through the years trying to improve the same lift training it again and again, you slowly realize, what you've actually been building was more character than muscle

Lifting is like that elixir, or a Midas touch that can almost magically (BUT NOT OVERNIGHT) metamorphosise all of your already existing super Powers.

Remember, heavy doesn't necessarily need to be HARD. Yes, they can be different.

Three Sets of three Incline One Arm Pushups can be both heavy and 'not hard' if you can in fact perform 5 sets of 5 till failure. You see? Like in all my previous themes, 'not chasing muscular failure' and pursuing flawless technique is the key.

Corollary No 1:

As a corollary, it isn't always possible to make you acquire the exact shape of Bob Paris or Frank Zane or Sergio Oliva, Gina Aliollti or Olesya Novik. What those men and women were since they were born, they're yet the same, only a bigger and better version of it.

Dorian Yates in 1993 was still the same Dorian from 1992, only Magnified with better planning and implementation. Alright, I give up.. yes there were a truckload of steroids involved too, but still...

It's going to be the same for you; love it or hate. Envision yourself being a better, improvised version of your existing self, retaining all the structural specialties, curves, irregularities etc. That is a much more realistic target to set when you set out on a physical transformation than chasing an unrelated and imaginary form of a pharmaceutical aided mass monster.

Corollary No 2:

While it can magnify all the good you have, given the right (or wrong?) set of conditions, lifting can also have the ability to increase all the bad in you. Which in our case can be aching joints, neuro-muscular fatigue and trauma, day-long tiredness due to lack of adequate sleep and hydration etc. 

Did someone just say they got more irritated since they started lifting weights like a beast?

If you already have pathological conditions such as anterior patellar pain or subacromial irritation, constantly hammering those conditions with atrocious lifting technique can take you further down those hell holes until those acute injuries become chronic devastation. Every good has a bad side. Do not let the merits of good technique heavy lifting get undermined by flawed and sub-optimal lifts which you copied in a hurry looking at a cool Instagram or YouTube video.

Be consistent. Follow correct technique. And you may soon find out how lifting heavy weights is like a magic wand that helps you discover all the good you already have and gives the world a magnifying glass to look at it.

Saturday, 29 June 2019

Do This For 10 Seconds And Recover Faster

Quick. Check your face now. Rather, FEEL your face now.

What do you notice? Tension. Truckloads full of facial tension. The jaws clenched and eyes stretched in anxiety.

You never know, how tensed you can be
Now do this. Relax all of your facial muscles.

Start from your forehead. Check your cheeks. Observe your nostrils. Once they are completely relaxed, draw the tension out of your jaw. Release the clench of the jawbones together and let them just 'stay' atop each other. Maybe even feel your neck and see if it is overly tight.

Most importantly, relax your eyes. De-stress your gaze.

Once your entire facial muscle groups feel completely relaxed, be like this for a few more seconds, probably ten.

Here are a few magical things that might happen to you as soon as you do this:

1. You will find your entire body following through and experiencing the relaxation
2. Your mood will be heightened. Here's a small test. Practice this above tactic whenever you are in an argument or are paranoid with something. The above maneuver ( or lack of it ) is going to give you an instant improvement in your anxiety and stress levels.
3. Your mind gets instilled with positive thoughts and an overall pleasant outlook towards life.
4. With time, you will learn the highly valued skill of 'Resting On Demand'. Can you rest on demand whenever you're super stressed at work, on the road, between flights or any chaotic situation? If the answer to any of these questions is No, you need to learn facial relaxation.
5. You stop being in the past and the future and being to live more in the present.
6. The biggest benefit to this practice that I have experienced is that I began to be a calmer person in general. There are times when I used to experience 'hyper' times in the past. With the practice of relaxing on demand, these moments are now diminishing fast.
7. Most people might find it contradictory but relaxing your face even while performing heavy lifts in the gym can surefire your way to a better and smoother performance without the added risks of passing out or overly elevated heart rates. The major cause of a tensed face during training can be stopping your breath after inhaling a deep bout of air. Breathe evenly and naturally. More importantly, do not forget to exhale during the execution of a lift.

Exhalation is where the relaxation lies

Two key points to consider though:

1. Daily practice is different from 1 rep max testing or competition attempts. 
Now, before you even ask me, do not get confused between your routine lift practice and a max effort attempt. The latter is only a single and will need every part of you to maximally contract; the former will not.

This is not how your regular exercise practice might look
Most people watch a powerlifter performing a record breaking hoist on the platform and assume that to be demeanor they should adapt during each repetition they perform in the gym. Nope. Relax your face but tense your body, which takes us to:

2. Understand the difference between total body tension and facial relaxation.
You need to keep your mind cool in order to ward off any anxiety out of it and get a clear vision before you attempt the next set. But you also need to tense your entire body into a tight single unit before you get under the bar and until you get out from under it.

A relaxed face and a tensed body. No Clenched teeth here.
I haven't come across an easier method to let go of that broken down feeling coming from tough workouts. Facial relaxation is instant, effective and free.Try it everyday. You will improve. And so will your lifts.

Tuesday, 25 June 2019

Stop Wasting Your Time In The Gym

She was the perfect distraction.

Wrapped in closely body-hugging black spandex and carrying a vulnerable confidence moving from exercise to exercise.

There was no one else in the gym that day. Only a 20 something shapely girl, half confused about her exercise choices and a so far well determined man, there to lift some serious iron.
Can she distract and rob your resources during training?

"What's that exercise for?" , I asked her after resisting it for the 400th time. She was doing a kettlebell front raise pretending to be a Swing.

"Those are done for the back. Swings, I guess."

"I see. I've seen them being done a bit different, though"

"Oh yeah? How's that?" She asked with a mix of curiosity and the knowledge of a possible pick up line being used.

I went on to demonstrate her a well orchestrated, near sublime rep with one hand, swinging the bell in harmony with tension.

We went on to have a brief chatter. She didn't give me her phone number. I retreated to the squat rack with a defeated face.

Be informed that all this melodrama ensued while I was waiting to perform another set of barbell good mornings.

Honestly said, I just wasted two precious resources, both time and energy into a task that was clearly mundane and of least importance ( come on, what was I thinking, she would end up with anything more than some head nods with me? ), when it could have very well been applied to the barbell for a thousand times more benefits.

Absorb energy from the barbell

A great workout session should have you feel more energized once it is done. The barbell isn't there to test your intestinal fortitude in the gym. The barbell is there to help you gain energy from it. Store the energy within you and then release or demonstrate it during competition or times of crisis.

The effort spent at lifting a barbell is an investment you can make which delivers its returns whenever you are on the stage, the field, the ring, or in any devastating situation in life.

Same goes for any other training modality: kettlebells, dumbbells, bodyweight.

The moment you start looking at these training tools with a view that they are there to energize you and not drain you out unconscious, you'll acquire a totally new meaning to training.

Of course, 500 pounds is always going to be harder to lift than 200. But the path you take to reach there tells a lot about whether you added all that strength and energy into your energy account or simply kept exhausting your precious earned energy savings on acts of no returns.

If your goal is to push yourself to death on every training session, well, abusing almost any training method can help you get there. You just need to push the pain meter ahead to achieve these lesser pursuits.

Proper application of training methods entails staying fresh or keeping your nervous system capable of performing another rep in reasonably correct form.

The oldtime strongmen said it best when authoring their landmark training methods: "Do not attempt another rep unless you are 100 percent confident of completing it." Applies well to every exercise. No half-hearted rep attempts, please.

Get energized. Don't smoke yourself up under the bar.

And let the sexy girl in the spandex wonder what's keeping you from getting distracted from that super heavy weight on your shoulders.

Wednesday, 5 June 2019

12 Insights From Lifting Weights Every Third Day

I'm a miser, mostly.

Or, to avoid sounding like a douche, I'd like to use the word, 'efficient'

I'm the guy who would love spending the least to dish out the most at any restaurant.

Of course, I like extending this wicked vice of mine to everything in life. Work, entertainment; training...

This walk on the road of exploring training economy took me towards going way beyond on the training frequency continuum and try reducing my weekly training days as less as I can.

Most of the readers here know already of how much I am a fan of training three times a week, especially when it comes to adding muscle while staying as strong as possible..

And when one dusts off some old copies of Peary Rader's Iron Man or John McCallum's Complete Keys To Progress, it isn't much of a secret how after hundreds, if not thousands of trials, these bright minds found the ideal frequency for a 'real', non steroid using population seeking muscle gain to be 2 to at most 3 days a week of solid training.

Who would benefit from an insanely (only to the ones unfamiliar to twice a week training) minimalist program such as this?

  • Busy as hell folks
  • You just had a new baby
  • People who have a highly challenged recovery
  • Someone who doesn't enjoy spending a lot of time in the gym
  • If the gym is a really long drive from your place
Of course, these are just examples. Don't let them stop you from training with a 2X program and utilize its unique merit.

So where was I? Oh yes, the program. Okay, here's what I did:

Day 1:
A1: Back Squats
A2: Incline Presses

B: Barbell Hip Thrusts

A1: Deadlift
A2: Pull Ups

B: Good Mornings

On the A exercise, I did 1 to 3 sets to 1 to 3 solid, relatively heavy reps. This was followed by 1 to 2 sets of 8 to 12 reps carried near failure to ensure a sufficient hypertrophy stimulus.

The B Exercise is simple. You only do one single set of 8 to 15 reps. Again, taken relatively closer to failure, but there's no rush.

You take two days off between each training session.

Following are the major observations I could gather from this experiment of mine:

1. It's hard to deal with the absence of training stimulus: This must have to do with the mind seeking soreness which may just subside after the first off day depending upon how stimulating the previous workout was.

2. There is a new-found time available at hand for doing more things: The benefits become more evident as we start using the newly found time for better purposes. Choices can range from cooking to playing with the kids more to pampering the wife more.

3. The mind is freer to think: This is especially true if you are like me and would like to visualize every training session days before it happens. Lesser training days puts lesser load on your mind.

4. I've to constantly stop myself from 'not doing anything: This is a challenge especially when you are coming from a high frequency program. The urge to just go and lift something will be tremendous on your off days during the initial few weeks.

5. Think in terms of Brief infrequent doses of growth igniting spurts: Each workout of yours is like a dose of Human Growth Hormone aimed towards pulling you closer to your better and stronger version. This kind of imagery helps when getting a perspective when you're training lesser. Get the hard lifts done. Then sit back and relax observing yourself grow.

6. Diet needs to be dialed in, since there are more non training days: Be responsible on those days when you once used to train and enjoy some luxury to indulge in minor overeating. That needs to be kept in check now.

7. It can sometimes get difficult to remember when is the next training day: Although I follow an 'every third day' template rather than two fixed days a week, you can as well try the latter option if you were the most memory challenged kid at school.

8. I'm literally resisting myself from hitting the gym on this second off day.

9. A great way to handle exercise addiction: Stop fantasizing over always continuing to have something heavy over your shoulders and start thinking about the life outside the gym as well. And there are few things better than this twice a week lifting pattern to help you get there.

10. Much less is needed than we think on such a training day: My initial thought was to cram my weekly training into two days. Oh, how wrong was I. One big lesson this experiment has taught me is that when it comes to training efficiency, 2+2 is not always 4. Sometimes it can 3. On other days it can be 5. If you choose your lifts wisely, very few key movements (such as the ones I chose) can give you amazing results. Don't forget that the strongest people ever have trained with a very small set of lifts diligently.

11. But you do need to train HARD. Examples of hard work: 20 rep squats, big compound lifts with a right mix of intensity or volume etc. But ease into your program rather than rushing into it headfirst.

12. When you only have that one day to train, you are compelled to give it your all compared to when you know you can always come tomorrow. Lesser training days may offer lesser opportunities to bring out your inner animal, but they may also present a lesser chance to fail.

As coach Charles Staley would put it best: "What you do not include in your twice a week lifting program is as important as what you include in it."

Saturday, 30 March 2019

How Squatting to a Box Can Help You Get Better

I don't know, it could have been a bad tracking pattern of my patella during the bottom of a squat, but lately, heavy squatting for reps always seemed to leave my knees aching.

It happened all the time; when I descended the stairs, walked out of the bed, drove a car. Something was seemingly wrong.

I tried a couple of squatting variations apart from the regular back squat, but no matter how I squatted, the knees kept aching.

I did reduce the squat poundage to see if it works, but there's a limit to how much we can reduce the weight on the bar. Squatting super light for the rest of my life wasn't an option.

Neither was quitting to squat.

Sifting through ideas in my mind, I pounced upon the thought of something I've seen most successful older lifters squat like without much problems.

Squatting to a low Box.

This approach entails keeping a low, about 8 to 10 inches high box (I used a decline bench with its lowest part below me). Every squat rep included descending towards the box under control, while trying to sit back, and instead of resting there, immediately reverse the movement and squat back up explosively.

Now, what good did this small change in my squat set up achieve?

  • The mere act of 'going down to something', a box in this case, instructed my legs to contract in unison among all the muscles of the quadriceps and the hamstrings, instead of just dropping down folding at my knees and my hip. And this is where it made a difference in the way my knees felt. Since the surrounding musculature around the knee joint was now sufficiently activated, giving the knee joint complex more stability.
  • Mentally cuing oneself to sit down and back and not simply to sit down allows for a more vertical shin than when one simply sits down without giving much attention to the movement of the hip. Additionally, sitting back also activates more of glutes and hamstrings imparting even more stability while 'in the hole'.
  • Rather than being able to visualize only pushing yourself up during the concentric part of a squat, squatting to a box allows one to visualize, pulling oneself to the ground. You then grip the ground harder with your feet and have a more 'closed kinetic chain' squat than when you have nothing to squat to.
  • Another much overlooked faulty pattern of knee movement is the mild bowing in of knees during the eccentric movement, pointing towards weak abductors.

    The presence of a box somewhat between your heels ensures your knees always move outwards along the outsides, a more natural and pain free knee path.
  • You generate overall more total body tension making the squat safer and more effective.
Suffice to say I had found a robust solution to my aching knees and a fix to clean-up the glitches in my squat form.

Feel free to use the Squat To Box Style on any squat variation: Front Squats, Zerchers, Pistols, Safety Bar squats... just find a box low enough to suit your current ankle and hip mobility levels and you are ready for the game.

If you would love to read more Squat improvement strategies like this, let me know in the comments. 

Enjoy training!

To Reset or Not To Reset Between Deadlift Reps

An orchestrated clang, then a thud, then me standing up getting a breather, followed by another clang of the plates rising from the ground, thud of their being dropped on ground and me standing tall between reps soaking in as much air as my diaphragm allowed before the mechanical cacophony kept on as an invigorating exercise.

As I performed the deadlift with a reset between reps, I could almost see everyone around me in that open air gym including the trainer look at me questionably with slanted eyes.

Very obviously, they needed answers.

"Rahul, I thought you knew how to deadlift..."

"Isn't the bar supposed to never leave your hands until the set is done?"

"Hey dude, you are never going to get the guns like this."

Well, suffice to say, the growing body of  concern that day surrounding my deadlift technique that can be uncommon in today's gym culture needed to be addressed.

We have two approaches to execution of heavy deadlifts.

The continuous Deadlift Set: Or where the bar is never let go of.

Something that looks like this:

  • Good For Metabolic Work, done with relatively lesser poundage
  • Great For Building and challenging the grip
  • Better suited to straight legged deadlift variations than the reset option which shall be discussed in a while
  • Great as a warm drill to get the blood flowing and the joints and connective tissue activated, of course when done with lighter weights
  • Great as a part of a Barbell Complex or any other hypertrophy scheme where the time under continuous tension is the utilized factor for progress.
  • Better when building mass is way more important than building absolute strength. More suited to a bodybuilding approach than a powerlifting meet prep
However, a key drawback to using time under continuous tension with the deadlift is the fact how much before your big boy muscles from the back and legs even feel the first signs of discomfort, your ancillary muscles like the grip and even the spinal erectors may make a bad face asking for rest. The result is a near crappy spinal arch on almost every next rep after the third or fourth one, on especially heavy weights.

Enter the Reset Deadlift

The reset deadlift is like a series of singles done in a very compact fashion. The lifter performs a tight and tense deadift rep, then when the rep completes, the bar is parked by the feet and the lifter then stands and takes a deep breath. And without wasting another moment, goes down in as crisp a form as on the first rep and performs a rep again.

There are a lot of benefits that don't meet the eye on this deceptively simple looking change:

  • Every rep starts from a dead stop. This means there is no room for momentum from the first rep to contribute to the subsequent ones
  • Every rep starts from a clean starting position. No more sloppy form and excessively bent backs on the upcoming reps. Can't tell you how much this has saved my back form accidentally breaking down or losing tension on the final reps of a set when it is under tremendous fatigue
  • A higher amount of force is required to move a stationary weight than to impart movement to an already moving weight. Dead stop reps resetting between reps, when done for sufficient volume can be really metabolically demanding
  • You can actually lift more weight this way. 
  • Every rep can have you produce as much tension as you can. Total body tension is a very important premise to get super-strong. When you are standing between the reps, you gather all the neural drive you have to generate irradiating tension from your feet all the way to your neck
  • I initially thought that letting go of the bar would not be a big deal for training the grip. On the contrary, I found the act of unloading and then re-gripping a very heavy barbell while deadlifting, again and again to be an altogether new form of challenge for the hands. It also allows for complete wrapping and resetting of the hands around the bar, allowing for a better application of the force to the barbell, instead of a marginal leakage of the force as what happens while you are fighting to keep your pinky fingers still have the bar on them before it rolls off on the 10th rep. My hands felt tougher doing the reset deadlift reps from dead stops for huge volume.
  • Reset deadlifts are a great choice to include in high volume deadlift programs. Again, the absence of potential risk for form damage and injury are key.
This doesn't mean you should quit the continuous deadlifting and acquire reset deadlifts completely. Like most strategies to get stronger, this one has a time and place as I highlighted. However, it would not be a bad idea to always deadlift while resettting between reps in order to deadlift injury-free and pain-free for the rest of your career.

Give them a shot. And let me know how they worked for you.

Saturday, 16 March 2019

How To Become A Minimalist Monster

Two Lifts. Six Weeks. Lots of Patience.

Sounds like too much?

I thought so too, until I gave it a try.

19 Years ago, Strength author Pavel Tsastsouline wrote about a simplistic program that helped individuals acquire over forty centimeter arms in just a couple of months of training. The program later got popularized as 'The Russian Bear'.

Well, folks, you are about to witness the ultimate frontiers of minimalism. Using only two lifts for the next six (or even eight) weeks, on your path to more muscle and strength. If you have the courage and patience.

Which two lifts though? The deadlift is the obvious choice, being the total body strengthener that it is. Don't be too hung up with the conventional deadlift though. Although the standard, mixed grip deads enabled me to work the most muscle, if you can pull more numbers in the Sumo style, pull Sumo.

"Why not Squats though?" Good question:

The program calls for a high volume regimen and most trainees, me included, will suffer anterior knee irritation and pain from prolonged inclusion of this lift. The Squat, I find is a more technical lit than the deadlift. For lifters with shorter limbs and longer torsos who are more suited to squatting than deadlifting, do give the squats a try though for a week or two before embarking upon the actual program

Okay, so the deadlifts. Is that all?

Certainly not. You need a robust, upper body lift that challenges your pushing or pulling muscles amply and yet leaves enough room to progress gradually over prolonged periods of time. Presses, owing to their suitability to high volume become a great choice. I prefer Incline presses over overhead presses or conventional Bench Presses due to the middle ground that they provide. You lift heavier than the military press and you work more muscles than the Bench Press.

To Summarize, you will be performing:

1. The Incline Press
2. The Deadlift.

Here's what you do with them.

Set 1: 5 Reps with a weight that allows you to do about 7 heavy reps
Set 2: 5 Reps with 90 percent of the weight used for Set 1
Set 3 onward: Continue doing 5 rep sets with 80 percent of Set 1 weight until you can no longer do sets of 5 reps with correct technique. Start training three days a week With time, if you aren't recovering well between sessions, do not hesitate in dropping weekly frequency to two.

Don't worry. You needn't do countless sets everyday.

On a good day, you may go as high as 20 to 25 sets on the 80 percent sets. On a less than optimum day, you may have to settle with as low as 5 to 10. Nevertheless. Build up till you can go all the way up to 20 ish, before adding 5 Kg to your set 1 weight and repeat. The key point to remember is, 'Do not quit too soon.'

When you can't add anymore weight without sacrificing technique for 5 reps or you just can't perform enough sets with the 80 percent weight, which should ideally happen around the 6th week mark, wave down to a weight about 2 to 3 kilos down and continue with the same cycle. Or, switch to a completely different program.

As always, never forget the value of enough good calories and a lot of rest on a very demanding program like this. Do not be misled by the simplicity of the program since it may devastate you progressively as you advance.

That's all. A complete program with as less moving parts as you can imagine. And a huge success rate. Test your mettle with this fool proof minimalist program that will tax your entire body in no time flat and force you to expand your wardrobe with bigger shirts and jeans.

Enjoy the gains.

Gym is not working for me...

"It never worked for me..."

He said playing with a D-Handle he was about to use for the 19th set of cable crossovers. Cody's attempts to pack up more bulk have been as successful as a butterfly trying to load a 40 feet container truck for what can be a good two years now.

"..I tried to hire the certifiedfromtwentyfiveschoolsinstagramsensation and we did have a great time doing stuff out of hell. Like I did those 75 curls with the 5 pound pinky dumbbells standing on a bosu balls on one leg. And then there was the 3/4 crunches done till I reached the 1000 rep count. Boy did my abbies felt like a vibrating cellphone that night. Oh, and how can I forget that day when I had to literally call emergency "

By now, I could sense why I was receiving shady sideways frowns from Cody while I was attempting heavy deadlifts while resetting between every rep. After all, it didn't have the perspiring and killing hit on every set and actually left me more energized than drained out.

There are a lot of individuals lost in the maze of ideas and concepts, mostly sprouting from Timelines and Handles and Feeds than from any actual empirical source of data or experience.

For the bullet-point savvy:

1. Nobody is ready to exceed their limits these days:
I remember folks who have been trying hard years after years to pack on some muscle they can show as some kind of evidence of their working out. After deeper inspection, turns out that they never went past their point of discomfort, fear or risk and settled with convenient options that were only 'visibly' hard. Oh, speaking of hard...

2. Hard work is a lost art:
It's understandable. When checking Facebook likes or whatsapp messages amid sets of presses is more important than executing the next set itself, who even cares of putting all their mind and focus on performing a hard lift.

3. Nobody is ready to do something that is not fashionable:
I mean women are fighting in the gyms these days over what music is to be played. I can't even...priorities are lost. Nothing's in perspective. Men are discussing the latest gym wear while they need to be under double their bodyweight on the squat bar.

4. We want results yesterday:
Most folks, and more often than not, they're spurted from a sudden enigma caused after they saw a movie star dosing their audience with a shot of their eight pack, need to 'look that way' immediately.

5 "...because that celebrity personal trainer said it" :
If I had a dollar for everytime someone does stupid stuff in the gym because they read an Instagram fitness sensation say so, I would be rich.

So, that, ladies and gents is why GYM is not working for you. Before you try all those 'other' things like battling ropes, zumba, spinning or jumping from exercise station to exercise station holding the cable ends like a cirque du soleil acrobat, re-asses if you are lifting weights correctly in the first place.

If you didn't quite catch the drift above, the reason why you're failing isn't the gym. It's you. Change it. And you will see yourself skyrocketing towards the stronger and more muscled YOU.

As you might have guessed by now, Cody's clarifications were met with a grin and a shrug from me before I proceeded towards my next set of deadlifts.